Ethical Search Engine Optimization

rockit relies on "ethical" SEO to ensure your website maintains a strong ranking on search engines over the long term—that is, methods welcomed by search engines and considered legal—White Hat SEO:

• Analysis and identification of relevant keywords for your website as a starting point. Tools such as Google Trends are used.
• Consulting on high-quality content—unique content that frequently includes the keywords—keyword density. Frequent use of related or similar keywords—Latent Semantic Optimization.
• Content placement: important content at the top!
• Accessible image descriptions for every image (alt attribute) 
• A meaningful domain name and a clear, meaningful page title for every single page of your website – meta title. 
• A search engine-friendly site architecture.
• Valid HTML and CSS: moving the layout to a separate CSS file, using source code optimization methods (e.g., via the Typo3 SourceOpt module), which increases keyword density!
• Instead of bloated HTML source code with nonsensical class names and deep nesting, rockit relies on purist, lean, and semantic HTML with CSS class names that refer to the content type rather than the layout. 
• Optimization of your pages’ descriptive URLs. The URLs are given meaningful names. These are visible to users on Google and should be informative and easy to understand.
• Send as few or no GET parameters as possible to the address bar (especially for online stores, it is necessary to translate the parameters into descriptive terms).
• Correctly set meta tags (page information invisible to the user): the page description (meta description tag) is particularly important; on Google, this is a short description of your page displayed below the link.
• Google XML Sitemap – a map of your site hierarchy so that Google can navigate even the smallest corners. Can be automatically generated using a Typo3 module and kept up to date with Google.
• A robots.txt file that warmly welcomes search bots to your web server.

Building your site with a CMS facilitates proper long-term search engine optimization. If another page matches the search query just as well as your page, what matters is which page is more popular—i.e., which has been visited more often. For this reason, no search engine optimization can guarantee a good ranking, and you should be cautious if anyone promises you that.

Illegal black-hat optimization of your site (purchased link farms, subdomain clusters, hidden fake content designed to attract users, etc.) is detected by Google and leads to a downgrade or even exclusion from the search index. The consequence of your site being removed from the search index is that it becomes impossible to find. 

That’s why rockit focuses on legal and ethical SEO.

rockit would be happy to review your existing site and optimize it for search engines!