BERGIN Werkzeugmärkte, based in Biedermannsdorf near Vienna, has been supplying tradespeople, industrial buyers and serious DIY enthusiasts for decades — compressors, welders, pumps, heaters, generators, plus a proper repair and spare-parts service. For its corporate website, BERGIN needed a platform that could organise this wide product range without turning every editorial update into a project of its own. At the same time, the site had to keep pulling its weight in search, so B2B buyers actually find the right products when they go looking.
- Technical build of the corporate site on TYPO3 as the central content management system
- Product catalogue with clean categorisation across tools, machinery and consumables
- Search engine optimisation with tidy URLs, meta data and well-structured content
- Maintainable editing interface so the in-house team can keep products and news current
- Branch and service information surfaced clearly for direct customer contact
- Consistent brand presence in the Austrian tool and equipment trade
The result is a corporate site that does justice to a deep product range and stays visible in Google instead of disappearing behind the noisier competition. Built with rockit, the TYPO3 platform serves as the digital storefront for a classic B2B tool merchant — with enough headroom for the team to grow and groom the catalogue on their own.