If you have been running counselling, rehabilitation training and assistive-technology programmes for around 55,000 blind and partially sighted people in eastern Austria since 1947, visibility is a real concern: the support is there, but people in need — and the social workers helping them — have to find it through search engines, usually under time pressure. The Blindenverband WNB, the regional self-help association for Vienna, Lower Austria and Burgenland, asked rockit to come on board as an external SEO sparring partner.
- Content audit of the existing site, focused on the discoverability of counselling and course offers
- On-page optimisation: title tags, meta descriptions and heading hierarchy aligned with how the target audience actually searches
- Structured data for events, self-help groups and location information
- Accessibility-aware content guidance along WCAG — non-negotiable when your audience has a visual impairment
- Keyword research around self-help, rehabilitation and assistive technology in the eastern Austrian region
- Ongoing support for the in-house editorial team: briefings, reviews, iterative adjustments
The association now communicates its services more clearly and is easier to find — whether someone is looking for counselling, a regional self-help group or specific assistive devices. The SEO consulting delivered with rockit was set up as continuous support and has wrapped up as planned; the Blindenverband WNB carries the editorial work forward on its own.