Deutschcom is a small PR agency that worked the way most boutique consultancies do — close to the client, light on overhead, and not particularly interested in flashy web gimmicks. The brief was matter-of-fact: build a website that loads quickly, looks professional at first glance, and lets the team add press releases and references without a developer in the loop. We delivered the site on TYPO3, the open-source CMS that quietly handles editorial content as it accumulates over the years.
- PR-appropriate web design with clean typography and a quiet, confident image language
- Technical implementation as a TYPO3 site with an editorial backend
- Clear information architecture for services, case studies and the team
- On-page search engine optimisation: tidy title tags, meta descriptions, readable URLs
- Editor-friendly content areas, so press releases and news could be published in-house
- Lean markup and compact assets for fast page loads on the connections of the day
- Consistent rendering across desktop browsers and common screen sizes of the time
The result was a website Deutschcom could keep current without outside help, and one that signalled the agency's positioning the moment a prospect landed on the homepage. The TYPO3 site built with rockit was a textbook small-business engagement of its era: solid, search-engine-friendly, and quietly out of the way so the PR work could stay in the foreground.