Anyone in Austria looking for a first-aid course — for a driving licence, a workplace requirement, or a babysitting certificate — usually starts not at a Red Cross office but at a search engine. Erste-Hilfe-Kurs.at met them exactly there: an independent topic portal that captured this demand, explained course types and contents in plain language, and routed visitors to a course slot without detours through institutional websites.
- TYPO3-based platform built as a central content hub around first aid in Austria
- Clearly structured course types — from the 16-hour foundation course to short refreshers
- Topic pages tailored to driving licence, workplace and paediatric first-aid use cases
- Inquiry and contact paths designed to convert search traffic into qualified leads
- SEO baked into information architecture and templates from day one, not bolted on later
- A focused, distraction-free design that keeps the path to a course slot front and centre
- An editorial backend that lets the operators maintain courses, dates and copy themselves
The result was a visible point of entry for people who wanted a first-aid course quickly, without navigating through large aid-organisation websites. Built with rockit, the platform combined a clean TYPO3 foundation with consistent SEO work — topical authority around first-aid courses as the basis for predictable, organically generated inquiries.