In 2011, smartphones were still finding their footing in everyday professional life — but clients of a tax consultancy didn't wait for anyone's permission to go mobile. They needed to look up a phone number on the train, check office hours between meetings, or send a quick contact request before a deadline hit. etax, a Viennese tax advisory firm, saw this coming and brought in rockit to build a dedicated mobile website — well before the industry caught up.
- Standalone mobile presence, tailored to the smartphone browsers and small screens of the time
- Streamlined navigation for on-the-go users: services overview, directions, and contact reachable in seconds
- Lean markup for fast load times — critical when mobile data connections were still sluggish
- Firm profile and advisory focus areas presented concisely for small-screen reading
- Click-to-call functionality for one-tap dialling without having to memorise or type a number
- Clean separation between the desktop site and mobile version for full control over both experiences
- Tone and layout calibrated to the expectations of a credible tax advisory practice: clear, direct, professional
The mobile website built with rockit gave etax a genuine edge at a time when most firms in the sector were still desktop-only. Today, etax is part of LBG Österreich — one of the country's leading tax consulting and auditing networks — a trajectory that reflects the kind of forward-thinking that also drove the decision to go mobile early.