footsteps on Vienna's Fleischmarkt has been a go-to address for sneakers, casuals and well-made shoes since the early nineties. Customers come for a carefully curated brand mix — Veja and New Balance, Superga and Puma Select, Blundstone and Vagabond. Our job was to translate that curated feel into an e-commerce presence that doesn't read like a generic shoe marketplace.
- Magento webshop for the shoe and casuals range, technically maintained and looked after
- Product data work for a rotating brand line-up with seasonal drops
- Twice-monthly newsletter delivery to a four-figure subscriber list
- Shipping and payment integration for Austria and Germany
- Mobile-first frontend, because a lot of shoe browsing happens on the phone
- Maintenance, updates and ongoing tuning across several years of the Magento lifecycle
The Magento webshop run with rockit gave footsteps its own e-commerce stage alongside the brick-and-mortar store on Fleischmarkt — a shoe retailer whose curated brands hold up online, too. The shop has since moved on technologically and the Magento chapter is closed; the footsteps brand remains visible online.