If you supply Austrian research labs with consumables, PCR systems and pipetting hardware, you are not running a small webshop — you are running a catalogue with tens of thousands of SKUs, datasheets, lead times and customers who would rather not type the same order twice. That was the brief for genXpress, a B2B distributor of molecular-biology and life-science products based in Wiener Neudorf, just south of Vienna: a webshop that does justice to the depth of the range and is genuinely useful in a lab buyer's everyday work.
- Magento Commerce webshop carrying more than 40,000 products from the life-science and molecular-biology range
- Custom modules and extensions tuned to the specifics of B2B specialist trade — filters, categories and data structures that fit the lab-supply context
- A clean product tree that keeps reagents, instruments and consumables navigable across the full breadth of the catalogue
- B2B logic for ordering flows used by research institutions, universities and industrial laboratories
- Operations and Magento hosting handled by our partner ComneX, from initial platform setup through ongoing support
- Solid data structures as a foundation for maintaining and extending a catalogue of this size
The result: genXpress gave its Austrian customers — research labs, universities and industrial buyers — direct online access to the full range, instead of pointing them at PDF lists and email orders. The Magento shop built with rockit was a solid foundation in an early phase of B2B lab-supply digitalisation, and a reminder that our stack repertoire reaches well beyond TYPO3 wherever a classic CMS is the wrong tool for the job.