Hanreich Verlag is a small Vienna publishing house specialising in guides on pregnancy, breastfeeding, infant nutrition and family cooking, alongside children's books and poetry. When the publisher decided to put its catalogue online, the brief was twofold: a proper publishing portal with editorial weight, and a working web shop that lets readers order books directly — both maintained from a single backend rather than two disconnected systems.
- TYPO3-based publishing portal with book catalogue, author pages and programme overview
- Integrated web shop for direct book sales, including cart and checkout flow
- Editorial team manages programme and shop inventory from a shared backend
- Search engine optimisation focused on parenting, nutrition and children's books
- Social media integration for new releases and campaigns
- Structured product data with cover image, blurb, price and order button
For years the platform let Hanreich Verlag present its programme and sell directly to readers — no middleman, no break between editorial pages and shop. The publisher is still active today and now runs its online presence on a different platform; the TYPO3 site built with rockit carried the move into direct-to-reader sales through the years that mattered.