An online magazine only works if the editorial team can publish quickly and readers actually find the articles afterwards. That was the brief for Jewel-Magazine: an online publication covering jewellery, watches and lifestyle topics that needed more substance than a generic blog. Instead of a narrow off-the-shelf solution, Jewel-Magazine got a TYPO3 site — TYPO3 being a well-established open-source content management system — built to keep up with editorial pace while serving cleanly structured content to search engines.
- Full technical build of the magazine site on TYPO3
- Custom news system with categories, overview pages and article detail views for day-to-day editorial work
- Clearly structured templates so articles on jewellery, watches and trends share a consistent look
- Image handling tuned for the product-driven, visual language of a jewellery magazine
- Search engine optimisation from day one: clean URLs, proper meta data and tidy markup
- Straightforward navigation for readers moving between topics, brands and styles
- Low-maintenance backend that lets editors publish without going through the agency
The result was a magazine platform Jewel-Magazine could rely on for ongoing editorial work — a solid technical base for an independent online publication in the jewellery and lifestyle space. The TYPO3 site delivered with rockit brought editorial workflow and SEO requirements under one roof, without forcing the team to fight the CMS along the way.