John Naisbitt was one of the most influential trend researchers of the 20th century. His 1982 book „Megatrends" stayed on the New York Times bestseller list for two years and sold roughly 14 million copies across 57 countries. The author, who spent his later years in Carinthia, needed an official online presence that did justice to his body of work and his international readership — factual, easy to navigate and free of any personality-cult posturing.
- TYPO3 as the editorial system, so the team around Naisbitt can keep content current in-house
- A clear bibliography from „Megatrends" (1982) through „China's Megatrends" (2009) and later titles
- Biography section covering stations in business, politics and academia
- Projects and lectures page, including the Naisbitt China Institute at Tianjin University
- English-first interface for a global readership, with editorially maintained news entries
- Clean separation from the companion site weblog.naisbitt.com, which handles regular posts in WordPress
- Quiet, restrained design that puts the writing and the book covers front and centre
The outcome is a single dependable address where publishers, event organisers, journalists and readers find what they need to know about Naisbitt's work. The TYPO3 site built with rockit keeps the legacy of an exceptional author accessible long after the next megatrend has rolled in.