JUWEL is a third-generation family business based in Imst in the Austrian Tyrol, making garden and household products built to last — composters for kitchen and outdoor use, raised beds, cold frames, clothes dryers and washing lines. Sustainability is not a marketing angle for JUWEL; it is how the company has operated for decades: 100% regional production in Tyrol, a ten-year spare parts guarantee and products designed to be repaired rather than replaced. The new webshop needed to reflect exactly that: clear, trustworthy and free of e-commerce clutter that distracts from the products themselves.
- Full Magento 2 webshop setup — a stable, scalable foundation for a growing product catalogue
- Bilingual shop interface in German and English for domestic and international shoppers
- Structured product presentation with clean categories: composters, raised beds, laundry care and cold frames
- Customer login and shopping cart for a smooth checkout experience, for both private buyers and trade customers
- Clear euro pricing with no surprises at the point of purchase
- Sustainability message and Tyrolean regional origin woven into the shop communication
- Architecture ready for future expansion: spare parts ordering and B2B pricing tiers
The result is a webshop that fits how JUWEL thinks — no flash, all substance. Built with rockit, the Magento 2 platform gives a long-established Tyrolean manufacturer the online presence its products have always deserved.