McDonald's Del Frate is not a corporate website — it's the digital home of an Austrian family business. Roberto Del Frate has been a McDonald's franchisee since 1997, growing his operation to eleven restaurants across Vienna and Lower Austria, employing around 400 people. The company keeps expanding: Gänserndorf is the latest addition. Their previous website didn't keep up: no real location finder, no dedicated recruiting section — even though hiring is mission-critical for a food-and-retail operation of this scale.
- TYPO3 as the central platform for the website, careers section, and location management
- Interactive map integration covering all restaurant locations in Vienna and Lower Austria
- Full recruiting portal: job listings, staff portraits, and an online application form
- Distinct brand positioning as family business Del Frate — within the McDonald's franchise framework, but with its own voice
- Responsive design built for a mobile-first audience of job seekers and restaurant visitors
- Editorial pages for community engagement, including support for Ronald McDonald House Charities Austria
- Scalable architecture: new locations can be added centrally in the CMS without redevelopment
The result is a restaurant website that serves both job seekers and regulars: find a role, apply immediately; find a restaurant, get directions on the map. Built with rockit, the TYPO3 platform gives McDonald's Del Frate its own identity within the franchise — and room to grow every time a new restaurant opens its doors.