A travel fair has to talk to two very different crowds on the same website: holiday-hungry visitors who book tickets weeks ahead and want to be tempted by long-haul trips, cruises or wellness breaks — and exhibitors who need to know who shows up, what a stand costs and how to register. Reisesalon, the two-day travel fair at Schönbrunn Palace in Vienna, needed a clear voice for both sides without splitting the site into two disconnected microsites.
- Bilingual TYPO3 platform (German and English) edited from a single backend
- Separate content tracks "For visitors" and "For exhibitors", each with its own navigation tree and tone
- Online registration form for exhibitors, run directly from the CMS and wired into the booking flow
- Programme, tickets and offer pages as editable content elements, re-staged ahead of every edition
- Gallery, press area, press review and partner overview as standalone modules
- Trade-visitor section alongside the public area, without duplicating data entry
- Image fader and low-barrier flyout menu for a lean, screen-reader-friendly experience
This let Reisesalon serve both worlds in parallel: pre-sales and inspiration on the public side, hard facts and a clear sign-up on the exhibitor side — maintained by a single editorial team, no second system. The platform built with rockit ran the fair through several editions at Schönbrunn before the format was rebranded into a larger multi-world event.