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Schöller Münzhandel

Schöller Münzhandel, a subsidiary of the Austrian Mint, needed a Magento e-commerce shop for precious metals and collector coins across three languages.

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Schöller Münzhandel (SMH) is one of the most respected names in precious metals and numismatics in the German-speaking world — and has been a subsidiary of the Austrian Mint (Münze Österreich AG) since 2005. Their catalogue spans gold and silver bars, platinum, historical collector coins, commemorative editions, and banknotes. Customers range from serious investors to dedicated numismatists, and all of them expect a shop that matches the prestige of the product on offer.

  • Magento e-commerce platform as the core trading system for investment and collector products
  • Full catalogue: gold, silver, platinum, bars, coins, banknotes, and numismatic rarities
  • Three-language interface (Austrian German, German, English) serving an international audience
  • Shipping to around 40 countries, with a focus on Austria, Germany, and Central and Eastern Europe
  • SMH+ premium account tier with an extended order limit of up to €75,000 after identity verification
  • Distinct product worlds for investment buyers and numismatics collectors
  • Newsletter integration for new mint releases and precious metals market updates

The result is a robust online shop that bridges the gap between investment-grade product and collector passion without compromising either. The Magento platform built with rockit gave Schöller Münzhandel the foundation to grow from a regional coin dealer into an internationally recognised destination for precious metals and numismatics online.