Weingut Prieler, based in Schützen am Gebirge in the Leithaberg wine region of Burgenland, is one of Austria's most celebrated addresses for Blaufränkisch. The Prieler family has cultivated their vineyard sites for generations, guided by a simple philosophy: soil and climate set the rules. Quality over quantity, a deep understanding of each plot's character, and the patience to let a demanding grape variety come into its own — that is what defines this winery, whose documented history stretches back to 1347. International recognition followed: the Blaufränkisch Ried Goldberg 2022 was named Gault & Millau Wine of the Year 2026, and the estate has featured at the Jancis Robinson Austria Single Vineyard Summit. The brief was to build a digital presence that reflects this standard.
- Full TYPO3 website: concept, design and technical implementation
- Wine library with variety profiles, vineyard descriptions and atmospheric photography
- Integrated online wine shop built as a custom TYPO3 extension using Extbase and Fluid
- Seamless flow from wine description directly into the ordering process
- Multilingual structure to serve the winery's international audience
- Clear navigation across the winery story, vineyard sites and shop
- Responsive design for a consistent experience across all devices
The result is an online presence that carries Prieler's quiet confidence — no clutter, no noise, just the winery's character front and centre. The platform built with rockit lets wine enthusiasts connect with what Weingut Prieler stands for from the very first click: terroir, craft and the kind of patience that makes great wine.