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Healthcare & NGO

Wild und weise

Wild und weise: a personal TYPO3 microsite for Vienna-based nutritionist Dr. Waltraud Novak — herbal knowledge, photography and postcard art.

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Dr. Waltraud Novak is a Vienna-based nutritionist and certified herbal educator — and someone whose profession long ago turned into a way of life. Wild herbs don't just end up in her salads; they end up in front of her camera, too, where they become the "moon-herb-planet" postcards that give her brand "Wild und weise" its face. A site this personal needed a microsite that could show all three strands — nutrition consulting, herbal know-how and photography — without feeling cluttered.

  • Lean TYPO3 base, easy to maintain for a one-person practice
  • Responsive layout for phone, tablet and desktop
  • Image galleries for the herbal photography and the postcard motifs
  • Consulting offer and personal background written in her own voice
  • Contact path for consulting requests and postcard orders
  • Page- and image-level SEO so the "Wild und weise" brand stays findable

The result is a quiet, personal microsite that puts science and herbal poetry under one roof without drifting into esoterics. With rockit, Dr. Novak gained a platform that gave her audience access to consulting, imagery and postcards at a single address — sturdily built, easy to maintain, and close to her own voice.