wow.pet is PetCo GmbH's e-commerce platform for pet owners across Europe — built around the idea that pets deserve the best nature has to offer. The shop covers both dogs and cats, offering wet food, dry food, and treats alongside editorial content to help owners make informed choices. The brief was to build a multilingual, conversion-ready Magento 2 store that could grow with the brand across multiple markets.
- Magento 2 e-commerce platform covering dog food and cat food in a single, unified shop
- Five languages: German, English, Italian, French, and Spanish
- Europe-wide shipping via Post, DPD, and DHL — free from €49
- Interactive food calculators for dogs and cats to find the right portions fast
- Subscription model for recurring deliveries and a dedicated B2B portal for trade customers
- Full payment suite: PayPal, Klarna, Visa, Mastercard, and Apple Pay
- Editorial knowledge hub covering nutrition and care advice for dogs and cats
- SSL-encrypted checkout with buyer protection throughout
The result is a shop that lets wow.pet speak directly to pet owners in five languages — from food calculator to doorstep delivery, all in one place. Built with rockit, the platform handles two species, multiple markets, and keeps pace as the product range expands.